New Mid-Pacific Brand, Identity and Logo

November 13, 2014 6:34 AM


Aloha Mid-Pacific Community,

You may have heard about it ... you may have seen it ... the new Mid-Pacific Brand, Identity and Logo.

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Over the last several months, we challenged ourselves to identify who Mid-Pacific is and what Mid-Pacific represents within our community. We looked at years of Mid-Pacific history and the vision of our future to create the Mid-Pacific Brand and Identity, a unified message moving forward, gaining momentum and strength. Our message: Mid-Pacific. Innovators. Artists. Individuals.

Over the next few months, we will continue to introduce the new brand and identity of Mid-Pacific. The link below will share with you the story of the brand and identity. As we move ahead, there are some important updates and information that you should be aware of as our entire community is introduced to our new identity system. Some things to look for:

  • Mid-Pacific Today Magazine, Fall Edition, will reach our community by mid-November. A fresh look and design highlighting many aspects of Mid-Pacific today.
    • Newsstand app of Mid-Pacific Today magazine will launch soon.
  • Online Store for Logo Wear on the Mid-Pacific website opens mid-November, just in time for the holidays.
  • Also in time for the holidays, a Logo sale with all new logo items. The event will take place on November 22nd from 9:00 AM to 2:00 PM in Scudder Dining Hall.
  • The Mid-Pacific Website will Re-Launch soon, incorporating the new brand and identity, with a clean and concise informational presentation.
  • Uniforms will be updated through the Land's End ordering site.
    • Recognizing family budgeting concerns, Students and families are welcome to continue to wear current uniforms through the 2016-2017 school year. Any new orders as of late-November, 2014 will have the new Logo on all uniforms.

Check out the Mid-Pacific Brand and Identity story at


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